Demand is there, but journalists are choosy

People in the media are facing a peculiar situation. There are plenty of opportunities. NTV is shortly going to break the ground. Same is with SURYA daily. By next October, launching of another big daily is on the cards. There is a murmur in the industry that Andhra Jyothi is also planning to launch It is estimated that, in the coming months media industry needs nearly 650 journalists. Of them, more than fifty percent only experienced people needed. Today there is a big gap between demand and supply. Eventhough industry offering a good salary,

They are very cautious about the people who lead the teams. NTV is offering big cakes. But the problem is its survival and success. The people who are at the helm in the channel are not have history of success. Ramanujam may be a old war horse, but he was defeated at newsstalls and at drawing room dolls. In his penwardship Newstime suffered and failed miserably. None of the TV channels, he launched are successful. Kommineni Srinivas Rao cannot be a Raviprakash of NTV. Satyanarayana has mixed history of hits an failures. After three years of its launching TV9 is still struggling for profits, though it has showed its brilliance. 'How can we believe the people with this history and sacrifice the carrier. OK. KSR has three year guarantee what about me. Can he?'-that is the echo people raising nowadays.

Surya's agony is much more. The people, who are looking after the recruitment, calling the people and offering big salary packs. The question is bounced back-'How many months you pay?'. Shall we depend upon the people, who have no good track record at all? That is the dilemma, people have. Offers are plenty, takers are few.

Nowadays, journalists are choosy. They are not in hurry. They are bargaining. They are looking for a good pack and also secured one. Good days are yet to come.